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Thursday, April 24, 2025
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The Athletic Directors 411™ newsletter serves as a vital resource for athletic directors across the country, providing them with the latest updates, strategies and best practices essential for managing and elevating athletic programs in educational institutions.

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Health & Wellness

Weighing In: Why Youth Strength Training Belongs in Your Athletics Program 

Olivia Nutter
In a recent conversation, a friend who happens to be a strength coach for young athletes shared something surprising: fewer parents are enrolling their kids in weight training programs. As someone who was thrown into the weight room at...
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Athletic Program Management

Evidence-Based Coaching: How Science Can Improve Practice 

Olivia Nutter
Are your coaches teaching based on science ... or on myths?  In a time where athletic performance is increasingly driven by data, many coaching strategies still rely on outdated or incorrect beliefs about how athletes learn. A recent international study...
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Athletic Program Management

There’s an App for That: 10 Digital Tools for ADs 

Olivia Nutter
Gone are the days of paper trails, endless phone calls, and filing cabinets — today's athletic departments are going digital. With the evolution of technology, athletic directors now have a range of tools at their fingertips to automate tasks,...
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Athletic Directors 411™ is the go-to resource for athletic directors seeking the latest in sports management, leadership strategies and industry developments. We deliver timely and actionable insights to help you navigate the complexities of athletic program administration.
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