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Wednesday, March 26, 2025
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The Athletic Directors 411™ newsletter serves as a vital resource for athletic directors across the country, providing them with the latest updates, strategies and best practices essential for managing and elevating athletic programs in educational institutions.

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Athletic Program Management

The 411 on Field Maintenance 

Olivia Nutter
We get it. You have a lot on your plate, but that doesn’t mean you can cut corners on the little things. Facility maintenance may seem mundane — but the truth is, field maintenance is more important than you...
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Health & Wellness

What is Abuse in Athletics? 

Olivia Nutter
Imagine a young athlete, once passionate and excited about their sport, now dreading every practice. Their coach’s words hurt far worse than any injury, and their teammates’ silence reinforces the fear. It’s not tough coaching... it’s abuse. And it’s...
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Athletic Program Management

7 Ways to Boost Your Game-Day Revenue 

Olivia Nutter
Prices keep going up, and with potential revenue sharing in many AD’s futures, more money wouldn’t be a bad thing. It doesn’t matter if your program has 900 student-athletes or 60 — earning more revenue is a goal for...
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Athletic Directors 411™ is the go-to resource for athletic directors seeking the latest in sports management, leadership strategies and industry developments. We deliver timely and actionable insights to help you navigate the complexities of athletic program administration.
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