Why Athletic Trainers Are Leaving and What Athletic Directors Can Do About It
Every AD knows how important athletic trainers are to an athletic department; it’s been discussed before on this channel, and it’s a non-negotiable part of running a safe, credible program. Why, then,...
Postpone Or Play? A Ready-To-Use Cancellation Script That Keeps Everyone Aligned
It’s that time of year again!
Winter and early spring can put athletic departments in a predictable bind. Roads freeze, buses get delayed, officials get stuck,...
What 680 ADs Say Is Breaking the Job, and What To Do About It
Your responsibilities as an AD keep growing, your role keeps expanding, and the support around it remains flat. It like you’re constantly going 100mph and still ending up behind.
If it makes you feel...
5 Scholastic Sports Trends Shaping 2026
Athletic directors are used to planning ahead. What’s different right now is how quickly the ground is shifting. Decisions that once felt optional or long-term are showing...
The 5 Metrics That Show True Program Health
As an athletic director, you track everything: schedules, scores, budgets, rosters. Your professional life revolves around numbers, numbers, numbers. But when you’re juggling daily...
A Practical Guide to Winter Athletic Facility Maintenance
Hello to winter, and hello to cold temperatures, unpredictable storms, and heavier facility demands. Whether indoor gyms or outdoor fields, this is the time...
The “Adopt-a-Season” Sponsorship Model
Your local businesses want to support their town’s athletic programs, but for small businesses, multi-year contracts and high-dollar sponsorships can feel out of reach...
How To Spot Inequities in Your Sports Facilities Before They Become Complaints
Your girls’ basketball team ends practice 20 minutes early to make way for the boys’ team. The weight room schedule hasn’t changed in years....
Level Up Your Leadership: Top Professional Networks for High School Athletic Directors
Today’s athletic directors juggle budgets, compliance, safety, and staff — all while constructing student-athletes’ success. The right professional community can help you lead with confidence, stay ahead of policy...
Travel Nightmares: Avoiding ‘Scary’ Situations on the Road
In honor of spooky season, it felt fitting to spotlight some truly “scary” realities in athletic departments. When I thought back to my own...
