Postpone Or Play? A Ready-To-Use Cancellation Script That Keeps Everyone Aligned
It’s that time of year again!
Winter and early spring can put athletic departments in a predictable bind. Roads freeze, buses get delayed, officials get stuck,...
The 5 Metrics That Show True Program Health
As an athletic director, you track everything: schedules, scores, budgets, rosters. Your professional life revolves around numbers, numbers, numbers. But when you’re juggling daily...
The “Adopt-a-Season” Sponsorship Model
Your local businesses want to support their town’s athletic programs, but for small businesses, multi-year contracts and high-dollar sponsorships can feel out of reach...
10 Creative Fundraising Ideas That Actually Work for Athletics Programs
What makes a strong athletic program? Talent, teamwork, and winning records certainly help — but none of it is sustainable without financial support. Rising...
How to Successfully Add a New Sport to Your School’s Athletic Program
While traditional sports like football, basketball, baseball, and soccer have long been staples of American athletic programs, many new sports are gaining momentum across...
A Back-to-School and Fall Sports Preparation Checklist for Athletic Directors
As August arrives, athletic directors face the dual challenge of launching the new school year while ensuring a smooth start to the fall sports...
8 Data Points Athletic Directors Should Track This Season
Athletic directors wear a lot of hats — mentor, manager, advocate, problem-solver — all in the name of bettering your program. But one of...
There’s an App for That: 11 Digital Tools for ADs
Gone are the days of paper trails, endless phone calls, and filing cabinets — today's athletic departments are going digital. With the evolution of...
7 Ways to Boost Your Game-Day Revenue
Prices keep going up, and with potential revenue sharing in many AD’s futures, more money wouldn’t be a bad thing. It doesn’t matter if...
NIL or Never: A Roadmap for ADs in the New Era of Sports
Name, Image and Likeness (NIL) rights continue to evolve, dubbing the collegiate—and high school—sports landscapes as the “wild, wild, west.” As athletic directors, you...
