How to Successfully Add a New Sport to Your School’s Athletic Program
While traditional sports like football, basketball, baseball, and soccer have long been staples of American athletic programs, many new sports are gaining momentum across...
Funding and Fundraising for Athletic Programs
Athletic programs are the lifeblood of many educational institutions, offering students valuable opportunities to develop teamwork, leadership, and discipline. However, funding these programs can...
10 Creative Fundraising Ideas That Actually Work for Athletics Programs
What makes a strong athletic program? Talent, teamwork, and winning records certainly help — but none of it is sustainable without financial support. Rising...
Strategic Budgeting for Athletic Departments: Key Practices for Success
Effective budgeting is a cornerstone of a successful athletic department. When done right, it not only aligns resources with goals but also ensures efficient...
The “Adopt-a-Season” Sponsorship Model
Your local businesses want to support their town’s athletic programs, but for small businesses, multi-year contracts and high-dollar sponsorships can feel out of reach...
Back to School Survival Guide
With summer winding down, the new school year is approaching – for some, it is already here. Fall sports begin their pre-season practices, as...
The 5 Metrics That Show True Program Health
As an athletic director, you track everything: schedules, scores, budgets, rosters. Your professional life revolves around numbers, numbers, numbers. But when you’re juggling daily...
Flagging Down the Future: Why It’s Time to Invest in Women’s Flag Football
In the sports landscape, it’s almost impossible not to have heard about the rise of flag football. With over 230,000 girls aged 6-17 playing...
Postpone Or Play? A Ready-To-Use Cancellation Script That Keeps Everyone Aligned
It’s that time of year again!
Winter and early spring can put athletic departments in a predictable bind. Roads freeze, buses get delayed, officials get stuck,...
The Esports Revolution—Are You Ready?
As esports continue to grow at an unprecedented rate, it’s no longer a question of if athletic directors should embrace it but how. With...
