The Intersection of Politics and Athletics
It’s fair to say that there is a lot going on in American politics right now — and we’re no longer at the point...
Retention Strategies in College Athletics: Mastering the NIL Era and Transfer Portal
In a sports world that buzzes with the cheers of Saturday games and the spirited battles on courts, a silent but intense game of...
Weighing In: Youth Strength Training Belongs in Your Athletics Program
In a recent conversation, a friend who happens to be a strength coach for young athletes shared something surprising: fewer parents are enrolling their...
Finding Qualified Coaches
Finding qualified coaches is a crucial responsibility for athletic directors, as the quality of coaching directly impacts the success and development of student-athletes. To...
When Seconds Count: Why Athletic Trainers Belong on Your Sidelines
Only 66% of secondary schools in the U.S. have athletic trainers on staff. Let that sink in. One in three schools sends student-athletes onto...
Modernizing Athletic Recruiting: Embracing AI and Social Media in a Post-Pandemic Era
The landscape of athletic recruiting is rapidly evolving, driven by technological advancements and the challenges posed by the COVID-19 pandemic. As athletic directors navigate...
Why Athletic Trainers Are Leaving and What Athletic Directors Can Do About It
Every AD knows how important athletic trainers are to an athletic department; it’s been discussed before on this channel, and it’s a non-negotiable part of running a safe, credible program. Why, then,...
The Crucial Role of Athletic Trainers in School Sports Programs
As the youth sports landscape continues to evolve, the importance of athletic trainers in ensuring the safety and well-being of student-athletes cannot be overstated....
Practical Strategies for Promoting Diversity and Inclusion
Diversity and inclusion are fundamental to the success of athletic programs. They foster a supportive environment where all athletes can thrive, leading to stronger...
Leveraging Technology in Recruitment
Athletic directors are the backbone of high school sports, juggling logistics, long-term planning, and recruitment. With technological advancements, the recruitment process has become more...
