Athletic Program Management

Budgeting & Planning
Facilities Management
Hiring & Recruitment
Professional Development

10 Creative Fundraising Ideas That Actually Work for Athletics Programs

Athletic Directors 411 Staff

What makes a strong athletic program? Talent, teamwork, and winning records certainly help — but none of it is sustainable without financial support. Rising...

Two businessmen in suits shaking hands, symbolizing the corporate influence entering college athletics leadership roles

AD or CEO?: The Corporate Shift in College Athletics

Athletic Directors 411 Staff

At the college level, the definition of athletic director is changing. The recent announcement that Stanford has hired John Donahoe, former CEO of Nike,...

Athletic Directors 411™ is the go-to resource for athletic directors seeking the latest in sports management, leadership strategies and industry developments. We deliver timely and actionable insights to help you navigate the complexities of athletic program administration.