A blank sports scoreboard with no numbers displayed, symbolizing the need for athletic directors to gather meaningful student-athlete feedback rather than relying on empty or ineffective evaluation methods.

How Athletic Directors Can Conduct Effective Evaluations, Part 2: Student-Athlete Surveys 

In Part 1 of this series, we talked about one of the biggest responsibilities on an athletic director’s plate: evaluating coaches. But evaluations shouldn’t...

Podcasts for the AD on the Go 

For athletic directors on the go, podcasts are a fantastic way to stay informed and inspired, whether you’re commuting, on the field, or managing...

The Grass Versus Turf Debate 

Grass versus turf: it may not seem like a big deal, but in the world of sports, the playing surface can be as crucial...

The Importance and Benefits of Community Engagement and Philanthropy for Athletic Departments  

“If you do good things, good things will happen to you.”  The idea of being good and in turn, being rewarded has been around for...
A clean, organized school locker room with rows of metal lockers and benches. The space is empty, highlighting the facilities student-athletes use and the importance of providing equal, well-maintained areas for all teams.

How To Spot Inequities in Your Sports Facilities Before They Become Complaints 

Your girls’ basketball team ends practice 20 minutes early to make way for the boys’ team. The weight room schedule hasn’t changed in years....
Athletic director reviewing reports at a desk, illustrating growing workload pressures and administrative responsibilities highlighted in a national survey of ADs.

What 680 ADs Say Is Breaking the Job, and What To Do About It 

Your responsibilities as an AD keep growing, your role keeps expanding, and the support around it remains flat. It like you’re constantly going 100mph and still ending up behind.   If it makes you feel...

Need Extra Support? How Consultants Can Help Your Athletic Department Succeed 

Running an athletic department is no small feat. Between budgeting, recruiting, compliance, performance and community engagement, there’s always a new challenge on the horizon....

Social Media Power Plays

Social media has transformed our lives. Whether it’s keeping up with friends, networking or even job searching, there’s no denying that social media has...

Supporting International Student-Athletes: Strategies for Athletic Directors 

As the new school year begins, college students are experiencing a new way of life, getting into new routines, and acclimating to new schedules...

The Intersection of Politics and Athletics 

It’s fair to say that there is a lot going on in American politics right now — and we’re no longer at the point...